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ProgMedia Joins MightyHive

Clients and Partners,

I founded ProgMedia in 2017 because I saw a massive opportunity to build a services company focused on new marketing technologies. Many advertisers in Brazil and Latin America were in need of specialized services and the lack of qualified professionals was a significant gap in the market.

In less than two years, ProgMedia has helped clients such as iFood, a leading online food delivery service throughout Latin America, Serasa Consumidor, an Experian-owned Brazilian credit research firm, and O Boticário, Brazil’s second largest cosmetic company and the largest beauty franchise in the world, become experts in programmatic advertising.

I’m excited to announce that, as of April 2019, ProgMedia has joined with MightyHive, the leading media consultancy, to accelerate our mission to help marketers in Brazil bring greater intelligence and performance to their digital marketing.

MightyHive is a new breed of media consultancy that partners with global brands and agencies seeking transformative marketing results in a time of massive disruption and opportunity. Recognized as the global leader in advanced marketing and advertising technologies, MightyHive provides consulting and services in the areas of media operations and training, data strategy and analytics. The company is headquartered in San Francisco, with offices in Auckland, London, Melbourne, New York, Singapore, Stockholm, Sydney, Tokyo, Toronto, Vancouver and Montreal. In 2018, MightyHive merged with S4 Capital plc (SFOR.L), a new age/new era digital advertising and marketing services company established by Sir Martin Sorrell.

As a wholly-owned subsidiary of MightyHive, ProgMedia will rebrand under the MightyHive umbrella and the team will broaden its service offering to include expertise on additional Google and Amazon platforms.

Both Natalia Fernandes, COO of ProgMedia, and I will remain as the leaders of the ProgMedia team and will take on additional responsibilities associated with regional leadership of MightyHive’s international operations servicing a global roster of clients. We look forward to creating the new era of digital marketing services for our clients in Brazil and Latin America.


Bruno Rebouças, CEO and Founder

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